This course is a survey of the various fields of Mass Communication taught at Loyola and specific preparation for courses taught in the school. Consideration is given to philosophical foundations, historical development, current trends and status, organizational structure and career opportunities.
Communications
This course discusses the basic kinds of writing used most frequently in the media, informative and persuasive writing.
$75 fee for non-majors and part-time students.
This course discusses the basic kinds of writing used most frequently in the media, informative and persuasive writing.
$75 fee for non-majors and part-time students.
This is a hands-on course designed to introduce mass communication majors to the field of digital communications. Students learn critical thinking skills about the technology used to produce mass media messages in modern American society. They are introduced to visual theories as well as elements and principles of design for several key media: video, print and the web. The digital communication student leaves this course versed in current media technologies with a critical understanding of its use in creating memorable and meaningful communication materials.
$75 fee for non-majors and part-time students.
This course will teach the stylistic requirements of the Associated Press Stylebook. Using online instruction (web video, interactive online testing and Powerpoint presentations), along with written exams, this class will guide students chapter-by-chapter to understand the rules of usage that govern the mass communication industry.
This course introduces students to news values and to the basics of news writing, reporting, visual storytelling and editing. Considerable time is devoted to directed practice in news writing and visual storytelling.
$75 fee for non-majors and part-time students.
This course introduces students to news values and to the basics of news writing, reporting, visual storytelling and editing. Considerable time is devoted to directed practice in news writing and visual storytelling.
$75 fee for non-majors and part-time students.
This course focuses on the creation of newspaper and magazine formats, including copy and headline preparation and the social, legal and ethical ramifications of editing.
$75 fee for non-majors and part-time students.
This course involves the creative use of two-dimensional space, using visual perceptions, principles of graphic design and their application, use of type in design, graphic interpretation, basic formats of advertising and public relations layout.
$75 fee for non-majors and part-time students.
The course covers the technical skills and the aesthetic understanding needed to produce quality photographs with a digital still camera. Emphasis is given to the composition and content of photographs during regular lab and critique sessions. The course also explores the significance of photography in both historical and contemporary contexts.
$75 fee for non-majors and part-time students.
Videography builds skills in visual storytelling. Students work with digital video cameras to shoot, write and edit video news stories including several video news packages, one of which must focus on a social justice topic.
$75 fee for non-majors and part-time students.
An internship is supervised practical experience. May be repeated for credit when workplace varies.
This is an introduction to the field of advertising with attention given to market planning, message strategies, media planning, and advertising’s impact on society.
This course focuses on the study of media planning and research as it relates to the overall advertising and marketing process. Specific areas covered include media terminology, advertising and media research, selection and evaluation of media, and media resources.
This course concerns the development of contemporary public relations practices with emphasis on solving communications problems within organizations and institutions by applying appropriate theories and techniques.
Introduction to applied quantitative and qualitative research methods in advertising/public relations campaign development, management, and evaluation.
Introduction to applied quantitative and qualitative research methods in advertising/public relations campaign development, management, and evaluation.
This course focuses on strategic planning and management of advertising and public relations cases in business, government, education, or community.
This course focuses on strategic planning and management of advertising and public relations cases in business, government, education, or community.
This course looks at events in terms of relationship building within the context of public relations events and functions. It develops events as a means of strategic communication. Students will analyze case histories, plan and execute events.
This course looks at events in terms of relationship building within the context of public relations events and functions. It develops events as a means of strategic communication. Students will analyze case histories, plan and execute events.
Introduction to strategic writing using informative and persuasive methods to create messages for print, digital, interactive, mobile and web-based media.
$75 fee for non-majors and part-time students.
Introduction to strategic writing using informative and persuasive methods to create messages for print, digital, interactive, mobile and web-based media.
$75 fee for non-majors and part-time students.
This strategic writing practicum is a continuation of CMMN A336, Strategic Content Creation I and applies the theories, skills and practices therein. This course provides instruction to hone and polish your informative and persuasive writing skills to create messages for a service-learning community partner. Students will create advertising and public relations materials for print, digital, interactive, mobile and web-based media that will achieve the community partner’s organization objectives.
$75 fee for non-majors and part-time students.
This course centers on advanced reporting techniques including computer assisted reporting, advanced writing and visual storytelling for multimedia platforms including print, radio and television.
$75 fee for non-majors and part-time students.
This is an advanced course in editing with emphasis on developing technical proficiency through a full understanding of theoretical concepts.
$75 fee for non-majors and part-time students.
Types of interpretive journalism will be discussed, including editorials, columns, art, reviews, etc.
$75 fee for non-majors and part-time students.
This is a course in writing features for print and electronic media, with stress on the development of descriptive writing and individual style.
$75 fee for non-majors and part-time students.
The goal of the course is to develop an understanding of the role of the journalist in covering the courts and to enhance the ability to cover the judicial process in a responsible and professional manner.
This course details how to report various sports news from high school to college to professional sports. This is a practical, writing intensive course where students will be assigned to cover sporting events.
This course examines the promotions and marketing of sports as related to advertising, public relations and the media. Students study the marketing of sports products, increasing media audiences and live attendance as well as the selling of sports related products.
This course gives the student practical experience in reporting and writing with academic evaluation. Campus news coverage and beats are assigned for use on The Maroon, the university student newspaper.
$75 fee for non-majors and part-time students.
This course concerns creative design applications, designing with grid, contemporary advertising layouts, brochure and folder production, logo and symbol design, posters and billboards, and direct advertising, including the use of desktop publishing and various graphics communications computer applications in production.
$75 fee for non-majors and part-time students.
This course is an introduction to the field of photojournalism with regular photographic assignments. A historical survey of the field and ethical and legal considerations will be examined.
$75 fee for non-majors and part-time students.
This course is an introduction to the field of photojournalism with regular photographic assignments. A historical survey of the field and ethical and legal considerations will be examined.
$75 fee for non-majors and part-time students.
This is an advanced photography course in which each student will complete an in-depth documentary photography project. The history of documentary photography will be studied.
$75 fee for non-majors and part-time students.
This is an advanced photography course in which each student will complete an in-depth documentary photography project. The history of documentary photography will be studied.
$75 fee for non-majors and part-time students.
This course presents an application of the elements of news coverage of environmental issues. Includes discussion of a variety of complex environmental challenges and provides the opportunity to explore disparate points of view. Students will use and sharpen their reporting and writing skills and analyze complex and many-sided issues.
Each offering of the course is different, since the content of the course is based on current issues and developments within the media. May be repeated for credit when topic varies. The 300-level focuses on media skills.
Students work in the Shawn M. Donnelley Center for Nonprofit Communications, a student-run agency that gives students real-world experience in public relations, design, photography and videography, social media, advertising, event and strategic planning by working with nonprofits to create communication solutions.
This course provide an introduction to travel journalism: what it is; what it can be and what it may evolve into in an era of mobile media. Students learn to convey the essence of place through nonfiction writing.
An overview of the ecology of tropical ecosystems coupled with approaches to covering issues especially pertinent to the tropics, followed by two weeks in the field in a tropical country studying the plants and animals in several different ecological zones: coral reefs, pine savannah, rain forest, mangrove swamps.
Exploration of current and common social media platforms with an emphasis on practical application. This is a results- and production-orientated class focused on communication strategies, content creation and successful outcomes.
Students work in the Brand Lab, a student-run agency that gives students real-world experience in public relations, design, photography and videography, social media, advertising, event and strategic planning by working with for-profit companies to create communication solutions.
This is an advanced course tracing development of mass communications research from its origins to work recently published in academic journals. Students will be introduced to research methods and participate in one or more research projects.
This is an examination of major legal and regulatory developments in mass media. There is an emphasis on both legal and ethical concepts.
An analysis of the nonprofit and public sector industry and integrated communications within these organizations. Students study organizational typologies and classifications, social and ethical issues, theories of public vs. private and how these affect message, publics, and media issues. The course includes classic and contemporary readings.
This course exposes students to the experience of working on a major national advertising account in an advertising agency environment. Each student should leave this course with portfolio material and hands-on experience in the field of advertising. Offered in the spring semester only.
$75 fee for non-majors and part-time students.
This course gives students the opportunity to create and implement a campaign for a national public relations client in a public relations agency environment. Students experiment with various research, planning, and writing processes introduced in courses required by the public relations sequence. Offered in the spring semester only.
$75 fee for non-majors and part-time students.
This course examines the development of American journalism from the colonial period to the present.
This course helps students develop an understanding of free press/fair trial issues (including historical perspective, significant people, current controversies and academic research) as well as an appreciation of award-winning coverage of the judicial system.
This course examines the impact of media’s gender images on individuals, society, and culture. Participants will learn to be more critical consumers of media messages, specifically in terms of gender representations, to think and to write critically about their responses to and use of media products, and to develop different perspectives to interpret pop culture and media messages.
This course is a history of photography from its invention to the present. Attention is given to the aesthetic criteria and the historical context of photographic work, as well as to the ways photographs have been used from the era of the daguerreotype to the computer-based image.
This course is an advanced course focusing on one specific author or school of thought or genre in the existing mass communication literature. Strong emphasis is placed on reading and class discussion.
This course is a survey of the media of other countries. Comparisons in values, patronage bases, freedom of expression, and similar concerns are the heart of the course.
This course examines the moral principles that order the work of the communications professional, the social responsibility of mass media institutions and the individual responsibilities of the practitioners.
Presents an overview of how environmental information is expressed in mass communications and associated theory of the field. Important environmental theory and issues will be discussed. Students use and sharpen their writing skills, learn how to evaluate scientific information, and study issues with conflicting data.
Each offering of the course is different, since the content of the course is based on current issues and developments within the media. May be repeated for credit when topic varies. The 400-level is a theories-related subject matter.
Exploration of current common social media platforms with an emphasis on application, analysis and the development of multi-faceted strategic communications plans. The course is designed to foster an understanding of the distinctions between common social media platforms and analysis, presentation and understanding of relevant data to inform business success.
This course examines the moral principles that order the work of the communications professional with an emphasis on case discussion.
This course is the culmination of the strategic communication curriculum and brings together all of the elements learned in the prerequisite courses, including strategic planning, media relations and planning, strategic content creation, primary and secondary research, and much more. This course will specifically cover research and development of a total strategic communications campaign, client relations, time management, evaluation and professional presentation skills. As near as possible, this course will expose the student to the experience of working on a major communications account in an agency environment. Each student should leave this course with portfolio material and hands-on experience in the field of strategic communications.
This course is the culmination of the strategic communication curriculum and brings together all of the elements learned in the prerequisite courses, including strategic planning, media relations and planning, strategic content creation, primary and secondary research, and much more. This course will specifically cover research and development of a total strategic communications campaign, client relations, time management, evaluation and professional presentation skills. As near as possible, this course will expose the student to the experience of working on a major communications account in an agency environment. Each student should leave this course with portfolio material and hands-on experience in the field of strategic communications.
This course is the culmination of the strategic communication curriculum and brings together all of the elements learned in the prerequisite courses, including strategic planning, media relations and planning, strategic content creation, primary and secondary research, and much more. This course will specifically cover research and development of a total strategic communications campaign, client relations, time management, evaluation and professional presentation skills. As near as possible, this course will expose the student to the experience of working on a major communications account in an agency environment. Each student should leave this course with portfolio material and hands-on experience in the field of strategic communications.
This course is the culmination of coursework in the journalism sequence. Students will use all their research, writing, reporting, electronic and social media skills for professional distribution.
This course prepares students to enter the global mass communication industry and offers all the tools necessary as students begin searching for their first jobs. Students create resumes and portfolios for professional purposes and fine-tune their job hunting and leadership skills.
This is a second or third internship with supervised practical experience. May be repeated for credit when workplace varies
This course focuses on the creative or productive efforts of one or more students. A special project is distinguished from a research project in its lack of the historical or experimental method and perspective characteristics of research. A formal proposal is required in which the student clearly sets forth what he/she proposes to do. A reminder: the average three-hour course is supposed to account for 145 hours over the semester.
A seminar is a supervised group of students sharing the results of their research on a common topic. A workshop is a supervised group of students participating in a common effort.
An internship is supervised practical experience.
This course focuses on empirical or historical investigation, culminating in a written report. A formal proposal is required in which the student clearly sets forth what he/she proposes to do. A reminder: the average three-hour course is supposed to account for 145 hours over the semester.
A formal proposal is required in which the student clearly sets forth what he/she proposes to do. A reminder: the average three-hour course is supposed to account for 145 hours over the semester.
Loyola Core - Knowledge & Values: Creative Arts & Cultures
This course teaches students how to understand, examine, and critically analyze digital media and digital games as aesthetic objects. The course places digital games in a historical context of other games and sports and examines how previous forms of play are influenced by digital media.
Loyola Core - Foundations
All first-year students take a 3-credit First-Year Seminar (FYS) during their first semester as part of the Loyola Core. First-Year Seminars at Loyola are small, discussion-based seminars that introduce new college students to academic inquiry at the university level by investigating a relevant topic. Specially-trained faculty lead these seminars in a way that instills in students the academic skills necessary to become successful Loyola students. Course titles may differ from section to section based on the instructor's focus for the course..
Advanced Common Curriculum & Loyola Core Knowledge & Values: Social Science
This is an examination of the different mass media, with special attention to their historical and technological development; to the economic aspects of mass communication including media conglomerates and cross-media ownership; to the theories of communication; to the collection and dissemination of news; and to the international aspects of communication.
This course satisfies an Advanced Common Curriculum Behavior/Social Science Modern requirement for students who began their program of study before fall semester 2013.
Advanced Common Curriculum & Loyola Core Knowledge & Values: Social Science
This course examines the aesthetics of media use, with special emphasis given to interactive experiences with digital media. Students examine classic and contemporary theories of media, cognition, and social behavior to better understand play and entertainment within a mass-mediated society.
This course satisfies an Advanced Common Curriculum Behavior/Social Science modern requirement for students who began their program of study before fall semester 2013.