Arts & Entertainment Marketing
An in-depth study of the principles and application of marketing, promotion and distribution of products and services in the music industry. Case studies of various music products and companies and marketing approaches will be studied and analyzed. This course includes discussions of social networking, digital distribution platforms, “permission” marketing, and psychographics. The deliverable for this course in a comprehensive marketing plan for a product or service, one that could be a major part of a larger comprehensive strategic plan.