Consumer Analysis + Research

MKT B825
3.00 crs.

This MBA and MS in Marketing & Communications elective course explores how marketing managers can measure, analyze and understand consumer attitudes and behavior. This course focuses on the role of marketing at the intersection of applied social psychology (examining internal and external influences on how consumers think, act, feel and make decisions) and applied research methods (the collection, measurement and analysis of qualitative and quantitative data).

Course Cross-listing

Course Corequisite