Digital Marketing + Analytics

MKT B820
3.00 crs.

This course serves as a core course for the MS in Marketing and Communications and an MBA elective. MKT B820 is an integration of electronic and technological topics that are popular with today’s connected consumer. In particular, the course examines unpaid search engine marketing, paid search engine marketing, and social media marketing topics. The course has a strategic flavor to it, with implications and relevance to marketing. Students will gain a clear understanding of how today’s businesses can use Google and social media to achieve positive results. Furthermore, the course is designed for students to earn a professional certification from Google, which will make any student a more desirable job candidate

Note: Loyola does not offer Google certification; the student must pursue certification independently

Course Prerequisite

Course Cross-listing

Course Corequisite