Integrated Brand Promotion

MKT B815
3.00 crs.

This MBA elective course investigates the value and use of traditional and innovative communication technologies as applied to promotional problems and opportunities at the brand level. Projects include secondary research of the field of brand promotion and the production of a real brand’s promotional campaign. The course's objective is to introduce students to the concepts and vocabulary of advertising and promotion from a brand perspective, and to provide experience in developing a brand promotion plan.

Course Prerequisite

Course Cross-listing

Course Corequisite