Principles of Marketing
MKT B100
3.00 crs.
This course assists students in understanding the role of marketing from a managerial perspective. It examines how product, pricing, promotion, and distribution decisions are made to satisfy the needs of specific target markets. The impacts of political-legal, competitive, socio-cultural, technological, and economic environments on marketing are also studied.
Course Prerequisite
ECON B200 Principles of Microeconomics , Sophomore