Principles of Marketing

MKT B100
3.00 crs.

This course assists students in understanding the role of marketing from a managerial perspective. It examines how product, pricing, promotion, and distribution decisions are made to satisfy the needs of specific target markets. The impacts of political-legal, competitive, socio-cultural, technological, and economic environments on marketing are also studied.

Course Prerequisite

Course Cross-listing

Course Corequisite