Innovation + Entrepreneurship

ENTR B820
3.00 crs.

This MBA elective course exposes students to the new venture development process using methods used in the world’s top start-up incubator programs. Students will receive expert coaching as they generate a novel business model, validate that model in their target market through real customer contact, and create a go-to-market plan and fundraising strategy that makes their business a reality. In doing so, students will learn skills that will serve them when they launch their own startup or drive corporate innovation initiatives.

Course Prerequisite

Course Cross-listing

Course Corequisite