Strategic Communication Capstone

3.00 crs.

This course is the culmination of the strategic communication curriculum and brings together all of the elements learned in the prerequisite courses, including strategic planning, media relations and planning, strategic content creation, primary and secondary research, and much more. This course will specifically cover research and development of a total strategic communications campaign, client relations, time management, evaluation and professional presentation skills. As near as possible, this course will expose the student to the experience of working on a major communications account in an agency environment. Each student should leave this course with portfolio material and hands-on experience in the field of strategic communications.

Course Cross-listing

Course Corequisite