Strategic Event Planning and Promotions

CMMN A335
3.00 crs.

This course looks at events in terms of relationship building within the context of public relations events and functions. It develops events as a means of strategic communication. Students will analyze case histories, plan and execute events.

Course Prerequisite

CMMN A316 Public Relations , Any of the prerequisites are accepted
CMMN A310 Advertising , Any of the prerequisites are accepted

Course Cross-listing

Course Corequisite